Comerford and Rachael Tulloch, owner-operators of UNIFIED, moved to New York in 2014 with a goal in mind: to create new pathways for Vance Joy, whose single “Riptide” was blowing up everywhere, thanks in part toBased in the Los Angeles suburb of Silverlake, the U.S. team employs three staff in artist management with Nick Holman and Briana Aynsley now working alongside Olly Mitchell, head of L.A. office. Mitchell was the U.S. company’s first hire, in 2016.
“Our biggest challenge at that point was convincing American artists to want to be managed by an Australian company whose L.A. office was being run by an Englishman,” recounts Comerford. “But we knuckled down and continued to follow our vision of breaking our Australian clients in America and this is what helped us attract great talent both in staff and artists. As an independent company that is 100% funded internally, that is of course a challenge.
Today, UNIFIED’s stable of U.S. management clients also include Turnover, State Champs, and Microwave while its UNFD label has signed the likes of Frank Iero, Silverstein, Stray From The Path and Like Moths To Flames.
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