CPHFW AW 20 - 7 Days: Making Athleisurewear Ready For Everyday

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Athleisurewear in all the classic colours from 7 DAYS ACTIVE at CPHFW

Arriving at the parking garage on Sankt Annæ Plads with the escalators taking us as far as three floors down, the concrete coolness and neon lighting got us in the mood for a refreshing show.

When thinking of athleisurewear, the main thing you expect is comfort, and that’s exactly what we got from 7 Days. Comfort in all the shapes it could come in – such as bike shorts, fleece vests, wind trousers and a total classic, the logo sweatshirt.The models on the catwalk were some of our favourites, with a line-up of beautiful and varied, strong people – The catwalk included people like designer Jeanette Madsen and actress Sus Wilkins.

When the creative director Malkit Singh came out for the applause, he honoured Kobe Bryant by wearing a Lakers jersey emblazoned with Bryant’s number 24. The show came together beautifully and the raw venue was fitting and let the clothing speak for itself. I am excited to see what the future holds for 7 Days Active, and I have to get my hands on the nude windbreaker jacket ASAP.

 

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