. #GoldOpen has so far forged partnerships with AMC Theatres, Regal Cinemas and Landmark Theatres to support chosen films and mobilizes community groups, influencers and corporations, among others, to attend opening weekend for #GoldOpen films and boost their revenues.
To qualify for a future #GoldOpen, Gold House further announced on Tuesday, films will have to sign a legal "Gold Rider" which promises that the film "has at least one authentically-portrayed Asian Lead and/or an Asian Director who has helmed a film that’s critical to another New Majority community.
, where past films that have received the honor, current and future films with #GoldOpens and the text of the "Gold Rider" can be viewed. “We’ve been in awe of the #GoldOpen community’s passion and impact; change on the ground has created changes at the top that will accelerate the stories our community has been searching for. We now know #GoldOpen can have a profoundly positive impact on a film’s opening weekend success,” Gold House's #GoldOpen directors, Yao King and Josh Jun, said in a statement.
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