No designer represents the seismic changes that fashion underwent in the 2010s quite like Jonathan Anderson. He was a wunderkind at the start of the decade, showing provocative deadhead teddy bear prints, ultra-slim knits, and ruffled bermuda shorts at London Fashion Week: Men’s. By the end of it, he’d become a creator so prolific and influential thatsimply read: “Jonathan Anderson at Loewe: He’s Really Good at this Stuff.
On the eve of his Loewe men’s show, we’re posting excerpts from that conversation, one in which Anderson advocates for open-mindedness, craft, and creativity above all else.Where were you at the start of the 2010s? Looking back on the past decade, we’ve been reflecting on the creative director model and whether or not it is viable for the future. Why do you think what you do at Loewe has become a success story within the creative director model?
“Everyone’s talking about the environment, but I think if we understood the reality of how these things are made, and the people and jobs involved, then we might be able to appreciate a product more.”I always say that JW Anderson is a cultural agitator and Loewe is cultural, it processes the culture. JW Anderson is more to agitate, to get things wrong.
“We spit a lot of venom up just to get likes. If society continues in that way, I don’t think creativity can exist.”
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