Cher Lloyd: ‘After The X Factor, I had to do damage control. I still have to’

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In a decade, the singer has gone from ‘the most hated teen in Britain’ to top 10 success in the US. So why is she still having to defend her past?

About a year ago, Cher Lloyd was shopping in the Disney Store on Oxford Street when she was approached by a new fan: a middle-aged man who told her that he had seen her recent appearance on Loose Women. “He went: ‘I just want to say, you’re nothing like I thought you were gonna be like – you’re not horrible at all,’” Lloyd remembers. “My heart sank.”

 

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