Variety Summit Examines Streaming Options and Innovation

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A look back at VarietyInnovate's discussion on how addressable TV and frequency capping makes advertising more relevant to the consumer, moderated by PwCAdvisory’s Amy Peirce sponsored

: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC.

“Having been a working musician for 15 years deeply impacts the way I hear dialogue and perceive an audience,” Lorre says. “When you’re playing in a band, in a bar, your unspoken job is to keep people there so they’ll drink more. If they dance, it’s even better. A television audience needs to remain seated as well. I’ve come to really enjoy the streaming binge model. Although, a better word is needed, maybe engorge.

Todd Supplee, who specializes in innovative technologies and business analytics as a media and entertainment client consultant for presenting sponsor PwC, will deliver opening remarks at the event.

 

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