Fans arrive at the Grand Lake Theater for the opening of the final chapter of the Skywalker saga 'Star Wars: The Rise of Skywalker' in Oakland, CaliforniaDecember 19, 2019. — Reuters pic fans from around the world waited in line for days to catchr, the sci-fi series has struggled to woo film-goers in the increasingly important Chinese market.
The 35-year-old Shanghai resident only became curious about the space saga by accident after stumbling across a pre-installedStar Wars But Chen and his fellow fans are rare in China, where cinemagoers flock instead to see Marvel superheroes and domestic films. ranked number 47 at the box office in China in 2018, far behind Marvel's superhero filmSince buying Star Wars studio Lucasfilm in 2012, Disney has stepped up efforts to gain fans in the world's fastest-growing movie market.
was released worldwide in 1977 it was a real film revolution," said Steffi Noel, an analyst from Shanghai-based market research firm Daxue Consulting.But most Chinese viewers never formed this nostalgic bond with the movies.
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