'Star Wars' struggles in a country far, far away: China

A Beijing bar hosted a screening Tuesday of previousThe indifference could be explained by the fact that Chinese audiences were introduced to the series in 1999 with the prequelStar Wars

was released worldwide in 1977 it was a real film revolution," said Steffi Noel, an analyst from Shanghai-based market research firm Daxue Consulting.But most Chinese viewers never formed this nostalgic bond with the movies. In 1977, as foreign audiences were introduced to George Lucas' Skywalker saga, China had just emerged from the chaotic Cultural Revolution and had little access to Western popular culture.By the time Chinese audiences were introduced to the franchise,"the technology seemed old," Fan Yunxin, from a Beijing-based science fiction reading group, told AFP.

"Space opera isn't really something Chinese people related to," Fan said, adding while she likes the films, she didn't know of any"hardcore" fans.

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