Inspired by the #FreeTheNipple campaign created by filmmaker Lina Esco in 2012, the singer was one of the first stars to start sharing risquéphotos of herself on Instagram. It wasn't long before celebrities like Rihanna, Chelsea Handler and Lena Dunham followed suit, bringing attention to the idea that it should be legally and culturally acceptable for women to bare their nipples in public.
Due to the success of the hashtag and more people wanting to express themselves freely on the app, Instagram slightly eased up on it's nudity policy in 2015. According to its Community Guidelines, images and videos that show sexual intercourse, genitals and close-ups of fully-nude buttocks are still banned, along with some photos of female nipples. However, there is an exception for photos of post-mastectomy scarring and women actively breastfeeding.
"We've spent a lot of time thinking about the different points of view," the company shared in a statement at the time."We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don't allow nudity on Instagram."
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