With the new decade just days away, it seems the whole world is simultaneously looking back at what has been and forward to what will be as we ponder what the 2020s will bring. The start of any new year always brings data, too, as we examine what we’ll be shopping for, thinking about and becoming obsessed with in the 12 months ahead. Beauty e-commerce platform Cosmetify has revealed its
which looks at Google data to determine which brands and products will be at the top of our ‘add to cart’ lists this year – and it seems 2020 is the year of vegan products and celebrity/influencer-led brands.Stranger Things’came in first with a 15,000 per cent increase in searches from 2018-2019 , followed by US brand RUDE Cosmetics , skincare tools brand FOREO , Australianhaircare brand Bondi Boost and PETA-certified skincare brand Bliss .
As for the products we’ll all be ‘gramming? Unsurprisingly, YouTube beauty star James Charles’ eyeshadow palette topped the list following several sell-out iterations across the past year making it the number one commodity for the beauty-obsessed in 2020.